Animalcare

BVA Live

Factsheet

Stand
Size

Medium - 28 sqm

Exhibiting Frequency

Biannually

Event
Location

NEC, UK

Show Objectives

Brand Awareness
Lead Generation

Engagement Used

Gamification
Stand Analytics

Stand Interaction

Multiplayer Gamification & Stand Analytics

Player entries

Average dwell time

1 min

Conversion rate

1 %

The Client

Animalcare is a leading provider of veterinary pharmaceuticals, identification, and animal welfare products across the UK and Europe. With a strong focus on innovation and quality, they support veterinary professionals in delivering exceptional care to companion animals. Their portfolio includes trusted brands and solutions that improve animal health and well-being.

Unleashing the heroes of joint care

To amplify their presence at events and bring their messaging to life, Animalcare turned to Nimlok for their expertise in creating unforgettable, interactive engagement experiences that captivate, educate, and connect with their audience in meaningful ways.

Animalcare's Exhibiting Brief

Animalcare needed an engaging and memorable way to stand out at a busy veterinary trade show. Their key objectives were to educate professionals about their joint care product for dogs, raise brand awareness, reconnect with existing clients, and attract new leads.

Traditional stand setups struggled to deliver meaningful interactions that balanced education with entertainment. They needed a high-energy, short-form gameplay solution that would capture attention, spark conversation, and drive purposeful engagement with their brand.

Nimlok's Response

The Exhibition Stand

"Our design for Animalcare maximises engagement while balancing impact and cost efficiency. Repurposing assets reduces waste and spreads costs across multiple shows, delivering long-term value and a sustainable choice."

Alex

Account Manager

"This stand is built around adaptability. Reusing existing assets and fabrics across multiple shows creates a cohesive brand presence. The large illuminated back wall and bold branding ensure an immediate impact."

Ben

Designer & Engagement specialist

Brand Activation

To deliver an unforgettable, memorable experience, Nimlok developed a custom, strategic visitor engagement CONNECT game for Animalcare, blending education with entertainment. Inspired by retro arcade style, the Daxocox Heroes game challenged players to collect points while avoiding zombie dogs, subtly reinforcing the benefits of joint care.

Controlled via mobile phone, creating seamless gamification on their mobile phones, the game created a buzz on the stand, sparking friendly competition and drawing in new visitors. Branded visuals and messaging were seamlessly integrated, ensuring strong brand visibility and deeper product engagement throughout the gameplay, creating a better visitor experience and a chance to win a prize.

The Results

Key engagement stats

Players

287

Minutes

975

Total brand time

Minutes

3.4

Average Play Time

Increase

217 %

In active brand

Interaction

"The interactive activation was a massive success, drawing in visitors and creating lots of fun and friendly competition!"

"We had a fantastic time exhibiting at the BVA Live 2025! Our stand was a real hit - it was great to connect with so many passionate veterinary professionals, share insights, and showcase what we do.

The superhero graphics worked brilliantly and really brought the stand to life, especially with our staff fully embracing the theme in their capes! Our interactive activation was a massive success, drawing in visitors and creating lots of fun and friendly competition! We’re already looking forward to London Vet Show and BVA next year!"

Emma Brunyard

Business Support Coordinator