ATOS

DSEI

Factsheet

Stand
Size

X-Large - 150 sqm

Exhibiting
Frequency

Biennially

Event
Location

Excel, UK

Show Objectives

Brand Awareness
Lead Generation

Engagement Used

Digital Globe
Stand Analytics

Average Dwell Time
1 min

Stand Interactions

Digital Globe & Touchscreen Kiosks

Conversion rate
1 %

Nimlok's Exhibition Solution

The Exhibition Stand

Digital Mission Advantage

Seeking to outshine their previous presence and make a bold statement on the show floor, Atos returned to Nimlok to help transform their vision of connectedness into an exhibition experience that truly stood apart.

"The complete exhibiting solution combined stand design, brand activation and staff training into a cohesive formula for success. From prominent graphics to integrated partner stations, Every element worked together to ensure Atos’s presence was both impactful and memorable."
Alex
Account Manager
"The striking design presented three distinct zones. Visitors could look through a portal from HQ, onto the battlefront HQ, and then onto the battlefield, clearly illustrating how Atos connects and communicates across the frontlines, headquarters and beyond."
Stephen
Designer

Brand Activation

To bring Atos Connect to life, Nimlok introduced a series of interactive and visual features that reinforced the theme of connectedness. These activations created an engaging and memorable visitor journey while reinforcing Atos’s core messages.

Central Globe Feature

Acting as a live billboard and digital attractor to showcase scheduled content, welcome VIPs and integrate sponsor branding messages.

Budget Allocation Tool

This interactive engagement tool signposted users to the Atos stand partners, and captured valuable post-show data for the Atos team.

Visual Identity Development

Creation of a dedicated Atos Connect visual identity, including a branded logo and supporting animations used within activations.

Staff Training

Six days before the event, Nimlok’s Managing Director, James Rook, delivered a tailored exhibition stand staff training session to prepare the Atos team. The programme focused on:

  • Team alignment - building a consistent approach and shared objectives.
  • Visitor engagement - practical guidance on body language, questioning techniques and qualifying leads.
  • Maximising ROI - strategies to turn stand conversations into measurable outcomes.

This preparation ensured the Atos team approached DSEI with confidence, clarity and cohesion, leading to stronger interactions and a more impactful presence.

"Brought the whole team together"

"The training today was excellent. It brought the team together to learn new approaches, and we’ll be working closer as a team to be prepared for the event and maximise our return on investment. I would certainly recommend it."
Tom Hall
Client Executive Partner

The Results

Key engagement stats

Engaged Visitors
1762
spent meaningful time in
one or more stand zones
Conversion Rate
39 %
of Passing Visitors
Minutes
7.2
Average Dwell Time
Uplift in available
744 %
Brand exposure time

Nimlok’s stand analytics service deployed eight sensors across the stand, capturing rich visitor data over the four-day event (28 hours total open time).

The globe feature – responsible for 70% of engagement – recorded 1,326 engaged visitors and 147 hours of engagement.

These results clearly demonstrate the pulling power of the stand’s interactive elements, particularly the globe activation.

"Our competitors were shocked"

"The globe was the biggest attraction. Visitors loved seeing their names appear on the globe. It really encouraged meeting bookings and we were able to follow-up with a photo to really make the experience memorable. Our competitors were shocked with the amount of VIPs coming to our stand."
David Redshaw
Chief Technology Officer

Client Outcomes

Connections
500 +
Meetings
50 +
Partners
20 +
Unified Team
1

Atos reported excellent post-show results, demonstrating the success of their holistic approach.

Together, these outcomes highlight how the combination of innovative stand design, bespoke engagement tools and targeted staff training translated into tangible business value.

"We were a standout"

"We are delighted with the outcome of DSEI. We were a standout compared to our competitors, and we showed something fresh and quite different.
We value the creativity and adaptability in our relationship with Nimlok - they build on our initial ideas, turning them into reality with quantifiable results."
Tom Hall
Client Executive Partner

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